Ganni Resort 2027

Reported by Vogue.

Something shifted at Ganni — and creative director Ditte Reffstrup isn't pretending otherwise. With the brand's recent CEO departure and a Paris runway era firmly in the rearview, Reffstrup is calling this Resort 2027 collection "Ganni 2.0." According to Vogue, that repositioning reads less like reinvention and more like a homecoming: the freewheeling, color-saturated Ganni Girl who crashed onto the scene in 2012 is back, and she brought her whole chaotic wardrobe with her.

The conceptual anchor this season is the fairytale — specifically the Hans Christian Andersen variety, which trades Disney's tidy resolutions for something messier and more honest. "A fairytale always contains the dark and the light, the evil and the good," Reffstrup explained, framing the collection around that inherent dualism: cozy family energy versus full party-mode social butterfly, dressed-up pieces colliding with casual ones. It's a philosophy that lives in the clothes themselves — sporty stripes layered over lace, a Peter Pan collar stitched onto a bomber jacket, red kitten heels that whisper Wizard of Oz while a shrunken duffle coat tips toward Wonderland.

The Print, The Layering, The Whole Vibe

Reffstrup, a longtime animal-print devotee, introduced cheetah this season — best executed in a flocked fabric cut into a tunic-and-pant set that earns its keep as separates, too. A leopard-print skirt that poufs at the hips opens the lookbook with immediate impact, softened just enough by a fluffy logo vest with a whimsical creature motif. Sweetness threads through logo lace carried over from last season, rose prints, and a satiny yellow dress Reffstrup likens to Belle or Snow White. It could veer precious, but the collection keeps catching itself before it does.

The reality check arrives in the form of a single look: puff-sleeved green sweatshirt, cocoa corduroy carpenter pants, lacy scarf, gorpcore snow boots. "This is for me a true Danish girl — it's someone you'd see for sure in Copenhagen," Reffstrup said. That mix of elevated whimsy and lived-in practicality is the Ganni signature that elevation-era Paris couldn't quite replicate, and its return is both deliberate and convincing.

When a brand strips back to what made it matter in the first place — and pulls it off — that's not a step backward. That's a woman who knows exactly who she is.

Read the original at Vogue.