Fashion

How Amanda Uprichard Independently Scaled Her Occasionwear Brand Over Nearly 20 Years

Watch the New York City-based founder discuss designing for her core customer and expanding her DTC business, on The Fashionista Network.

By Elliot O·Jul 9, 2026
How Amanda Uprichard Independently Scaled Her Occasionwear Brand Over Nearly 20 Years

Originally reported by Fashionista.

Watch the New York City-based founder discuss designing for her core customer and expanding her DTC business, on The Fashionista Network.

Read the full story at Fashionista →

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