Fashion

How Claudio Antonioli Rebuilt Ann Demeulemeester’s Cult Following

After building and selling New Guards Group to Farfetch, the entrepreneur bought indie label Ann Demeulemeester, which he has spent six years restoring back to its original glory. Ahead of tonight’s Paris store opening and Saturday show, he sits down with…

By Elliot O·Sep 30, 2026
How Claudio Antonioli Rebuilt Ann Demeulemeester’s Cult Following

Originally reported by Vogue.

After building and selling New Guards Group to Farfetch, the entrepreneur bought indie label Ann Demeulemeester, which he has spent six years restoring back to its original glory. Ahead of tonight’s Paris store opening and Saturday show, he sits down with Vogue.

Read the full story at Vogue →

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