I Gave Up Sugar for 90 Days: Here’s What It Taught Me About Focus
I used to view sweets as a reward, but they were actually a coping mechanism. Here’s why I quit cold turkey.

Reported by Vogue.
There is a version of productivity advice that tells you to optimize your morning routine, color-code your calendar, and meditate for eleven minutes. Then there is the version that actually works for a lot of women with ADHD: a square of dark chocolate before opening a blank document. According to Vogue, one journalist with unmedicated ADHD spent years using sugar as a neurological workaround — a fast, reliable bridge between intention and action when every other strategy had already failed her.
The logic is not irrational. Sugar triggers dopamine, and for ADHD brains that run chronically low on it, a candy bar before a hard task is less indulgence and more infrastructure. The problem is that infrastructure built on a reward loop is not actually stability — it is a bribe, and eventually the terms stop working in your favor. So in January, she quit cold turkey. What followed was not a wellness glow-up. It was, in her words, a grieving process. The first week brought dull headaches, low-grade irritability, and twenty minutes of opening kitchen cabinets looking for momentum behind the cereal boxes. Psychologist Shruti Shah, founder of Holistic Mind Therapy, reframes the withdrawal precisely: "You miss the predictable reward and the emotional function it served." It was never really about chocolate.
What You're Actually Regulating
Shah's sharper question — "What is sugar helping me regulate?" — is the one worth sitting with. Strip away the crutch and you have to build slower, less satisfying scaffolding in its place: music before a difficult email, timers that gamify a to-do list, a friend in the room to get through the dead zone of admin. By day sixty, the journalist could see her own nervous system more clearly, which turned out to be both humbling and useful. The focus that emerged on the other side of ninety days was steadier, even if ADHD-related task initiation remained a genuine daily negotiation.
The social dimension proved equally instructive. Declining birthday cake in a culture that codes frosting as joy and refusal as judgment meant absorbing a lot of well-meaning pressure disguised as warmth. "Life should be enjoyed," people offered — not understanding they were asking her to dismantle new, fragile mental architecture for the sake of a ritual. That friction is its own data point about how much of our relationship with food is performing ease for other people rather than actually feeling it.
The real takeaway is not that sugar is the enemy or that ADHD demands suffering through deprivation — it is that any system quietly running your focus deserves a closer look before it quietly runs out.
Read the original at Vogue.


