Introducing How to Sell Now, Live Webinar
Unpack the key skillsets, as well as the proprietary data and analysis from Vogue Shopping.
Reported by Vogue.
The rules of retail are being rewritten in real time, and luxury fashion is caught in the middle of it. AI-driven discovery, fragmenting channel strategies, and consumers who expect personalization at every touchpoint — it's a lot. Which is why Vogue Business is releasing How to Sell Now, a deep-dive report built specifically for brands trying to navigate selling in 2026 without guessing their way through it.
According to Vogue, the report spans Direct-to-Consumer, Multi-Brand, and Social Commerce, alongside Brand and Product strategy — mapping out the models, tools, and tactics that separate best-in-class performers from everyone else across luxury and fashion. It's not a trend deck. It's proprietary data and analysis drawn from Vogue Shopping, with real insight into shifting consumer spending habits, evolving DTC playbooks, and what's actually driving growth in a brutally competitive market.
Who's Breaking It Down
On Wednesday, June 11 (10–11am ET / 3–4pm BST), Vogue Business editorial director Elektra Kotsoni and Lisa Aiken — Vogue's executive fashion director and Condé Nast's SVP of commerce — will walk through the report's key findings in a live webinar. The conversation will cover how luxury brands are adapting to AI-powered product discovery, building more personalized retail experiences across digital and physical channels, and recalibrating strategies to hold onto customer loyalty and cultural relevance at the same time. That last part, notably, is harder than it sounds.
The webinar is open to all Vogue Business Members. Full access to the How to Sell Now report is reserved for Executive Members — the tier built for people who need more than headlines, they need the actual numbers and frameworks behind them. If you're a brand, a buyer, or anyone whose job depends on understanding where fashion retail is headed, this is a direct line to the people doing that analysis at the highest level.
In a moment when consumer behavior is evolving faster than most brands can brief their teams, getting ahead means knowing which channels to double down on, which models are producing real returns, and what the next 12 months actually demand — and that intelligence is worth more than any trade show floor conversation.
Read the original at Vogue.
