Fashion
Livestreams Set to Shape the Next Era of Beauty Shopping
Shoppable real-time videos have become a growing sales channel for beauty players, according to McKinsey's State of Beauty 2026 report.
By Elliot O·Jun 18, 2026
Originally reported by Fashionista.
Shoppable real-time videos have become a growing sales channel for beauty players, according to McKinsey's State of Beauty 2026 report.
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