LoveShackFancy Resort 2027

Reported by Vogue.

There is a particular kind of woman who has always understood LoveShackFancy — she owns the pink prairie dress, she knows every crystal-embellished ruffle by heart, and she is probably already on the waitlist. But according to Vogue, designer Rebecca Hessel Cohen is done designing exclusively for her. Resort 2027 is the brand's most deliberate pivot yet: same maximalism, sharper range.

The collection was previewed in LoveShackFancy's New York showroom above 5th Avenue, the racks reading like a fever dream spanning Thanksgiving in the British countryside, a Nutcracker evening, and full mermaid energy. The throughline? Nostalgia — specifically, Hessel Cohen's childhood memories of watching her mother dress for a night out. The '90s surface throughout, most literally in a green-and-red plaid skirt reworked with crystal-lined pockets. Beaded minidresses, sequined gowns, and gilded jeans round out the festive end of things. Classic LoveShackFancy. Expected, in the best way.

The Gray Area

What's less expected is the new palette. While pink remains a brand pillar, Hessel Cohen has pushed hard into reds, greens — colors she says the brand barely touched a few years ago — and most notably, gray. It shows up in a brushed cashmere coat with a faux-fur collar, a pleated lace-trimmed miniskirt, and a pointelle tank dress. These aren't concessions to minimalism; they're grown-up versions of the same fantasy. "I think that just felt a little elevated as I'm getting older," Hessel Cohen said of the shift, describing her increasingly mature palette — then quickly adding that gray is "seasonless and ageless, too." Strategic? Absolutely. But also honest.

The timing makes sense. As LoveShackFancy expands to 32 stores this year — from Dubai to Atlanta — the brand has an obvious commercial incentive to widen its appeal beyond the Palm Beach teen and the Southern sorority girl archetypes it's become associated with. Hessel Cohen wants the label dressing everyone: mature women, young professionals, even babies. That's a broad tent. Whether the gray cashmere coat is the thing that finally converts a skeptic or simply gives a longtime fan something new to reach for, it signals that the brand is thinking beyond its comfort zone.

LoveShackFancy built a devoted following by being unapologetically, almost aggressively, itself — and Resort 2027 doesn't abandon that. It just proves that growing up and going maximalist are not mutually exclusive.

Read the original at Vogue.