Fashion

Serpentine’s Hans Ulrich Obrist: Creatives Must Help Shape AI

As Serpentine launches a new R&D fellowship exploring AI’s impact on cultural production, its artistic director argues creatives must be given a say in the tech that will transform their industries.

By Elliot O·Sep 15, 2026
Serpentine’s Hans Ulrich Obrist: Creatives Must Help Shape AI

Originally reported by Vogue.

As Serpentine launches a new R&D fellowship exploring AI’s impact on cultural production, its artistic director argues creatives must be given a say in the tech that will transform their industries.

Read the full story at Vogue →

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