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Swatch CEO Nick Hayek Addresses That Crazy Royal Pop Rollout

The Swatch x Audemars Piguet pocket watch is arguably the most sought-after collaboration of the year. Swatch Group CEO Nick Hayek sits down exclusively with Vogue Business to unpack the buzzy but controversial rollout of the Royal Pop.

By Elliot O·Jul 15, 2026
Swatch CEO Nick Hayek Addresses That Crazy Royal Pop Rollout

Originally reported by Vogue.

The Swatch x Audemars Piguet pocket watch is arguably the most sought-after collaboration of the year. Swatch Group CEO Nick Hayek sits down exclusively with Vogue Business to unpack the buzzy but controversial rollout of the Royal Pop.

Read the full story at Vogue →

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