The North Face Collabs With U.S. Ski & Snowboard for the Next Two Winter Olympics
High-performance gear inspired by our world-class athletes.
Reported by Women's Health Magazine.
The North Face is lacing up for the long game. The Colorado-based outdoor giant just announced an eight-year partnership with U.S. Ski & Snowboard, becoming the team's official performance apparel partner through the 2030 Winter Olympics in the French Alps and the 2034 Games in Salt Lake City, according to Women's Health Magazine. Two Games. One brand. A whole lot of mountain.
This isn't a logo-slap situation. The North Face is engineering full kits — outerwear, base layers, mid-layers, training wear, accessories, and bags — built to perform across every phase of an athlete's year, from pre-season grind to podium moment. The technical backbone includes some of the brand's most advanced materials: Futurelight, Cloud Down insulation, Futurefleece, DotKnit, DryVent, and Gore-Tex. Crucially, U.S. Ski & Snowboard athletes had direct input on the fabrics, meaning the specs were shaped by people who actually train in conditions most of us only see on a TV screen at 2 a.m. during the Olympic broadcast.
And Yes, You Can Get In On It
Here's the part that matters if your most extreme slope is the office staircase: The North Face is dropping a lifestyle collection inspired by U.S. Ski & Snowboard starting Fall 2026. Think Olympic-caliber performance tech translated into pieces you'll actually reach for on cold-weather commutes, weekend hikes, and everything between. A handful of debut styles are already available online ahead of the official launch — consider this your early advantage.
The partnership makes intuitive sense. The North Face built its entire identity around mountain credibility, and U.S. Ski & Snowboard athletes are among the most demanding consumers of cold-weather gear on the planet. Pairing elite athlete feedback with the brand's existing technical infrastructure isn't just good marketing — it's a legitimate R&D strategy that tends to trickle down into better products for everyone.
Your winter wardrobe just got a serious reason to pay attention to the 2026 fall drops.
Read the original at Women's Health Magazine.
