Fashion
The Scoop With Nikki Campbell and Sophie Coote: On SIR.’s First Solo Paris Showroom
This week’s guests are Nikki Campbell and Sophie Coote, who, in 2014, co-founded the contemporary womenswear brand SIR. after seeing a gap in the market for minimalist separates, intimates, and ready-to-wear (which make up the acronym SIR.!)
By Elliot O·Sep 25, 2026

Originally reported by Vogue.
This week’s guests are Nikki Campbell and Sophie Coote, who, in 2014, co-founded the contemporary womenswear brand SIR. after seeing a gap in the market for minimalist separates, intimates, and ready-to-wear (which make up the acronym SIR.!)
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