Vogue à la Mode! Celebrate Vogue’s Summer Issue With a Signature Ice Cream
Active Vogue subscribers are invited to enjoy free scoops at the Morgenstern’s shop at 2 Rivington Street from 5 to 6 p.m. on June 23. After that, the ice cream will be available to purchase until July 7.
Reported by Vogue.
Vogue just made summer 2026 taste like something. To celebrate the release of its Summer issue — starring Gracie Abrams and honoring America's 250th — the magazine is dropping a signature ice cream flavor in collaboration with Morgenstern's Finest Ice Cream on the Lower East Side. It's a collab that makes sense in a way only Vogue could engineer: completely unnecessary, completely irresistible.
The flavor, dubbed Vogue à la Mode, is a mint base built from spearmint and Vietnamese mint, packed with chocolate-covered espresso honeycomb. According to Vogue, editorial head Chloe Malle is calling it "the ultimate haute summer pick-me-up" — which is exactly the kind of line that sounds ridiculous until you're halfway through a scoop and fully agree with her.
How to Get Yours
On June 23 from 5 to 6 p.m., active Vogue subscribers get a free scoop at Morgenstern's, located at 2 Rivington Street — but you'll need the Vogue app downloaded on your phone to verify. No app, no scoop. After the subscriber hour, the flavor goes on sale to the public and stays on the menu through July 7, while supplies last. Consider this your window.
If you do make it in, bring the issue with you. The Summer edition includes Brittany Spanos's Gracie Abrams cover story, Nathan Heller and Annie Leibovitz's first look inside the new Lucas Museum of Narrative Art, and Tamar Adler hunting down the perfect potato. It's a strong read paired with a strong flavor — the espresso honeycomb alone justifies the trip downtown.
A magazine turning a seasonal issue into a sensory moment is a smart play, and the flavor itself sounds genuinely good — this isn't a gimmick wrapped in bad ice cream. Vogue à la Mode is proof that fashion media, when it leans into its own theatricality without apology, still knows how to make a moment.
Read the original at Vogue.
