Fashion
Which Brand Won the World Cup?
As the FIFA World Cup draws to a close, it’s time to assess which brands cut through. But the story is not all about Nike and Adidas. Soccer is emerging as a sustained style influence as much as a sponsorship play.
By Elliot O·Jul 16, 2026
Originally reported by Vogue.
As the FIFA World Cup draws to a close, it’s time to assess which brands cut through. But the story is not all about Nike and Adidas. Soccer is emerging as a sustained style influence as much as a sponsorship play.
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