Duchess Meghan’s Cute Cuffed Jeans Are Courtesy of Her Friend’s Independent Label
Are we about to get As Ever apparel?
Reported by Harper's Bazaar.
Meghan Markle has never been casual about her casual wear. The Duchess of Sussex just dropped a new video for her lifestyle brand As Ever — a glossy, home-goods-forward world of preserves, candles, and wine — and while the content is very much about pantry aesthetics, the outfit breakdown is doing the most talking.
The clip, shared across both As Ever's Instagram and Meghan's own, is essentially a quiet luxury lookbook. According to Harper's Bazaar, the duchess cycles through ecru trousers from the Row and a cream halter dress from Oscar de la Renta (a repeat from the 2024 ESPYs), but the standout piece is decidedly more personal: high-waisted, wide-leg blue jeans with thick cuffed hems and heart-shaped back pockets, designed by her California neighbor and friend Tracy James Robbins of the Tracy James Collection. Meghan keeps the styling characteristically clean — white button-up, knotted gold hoops from Bottega Veneta — which is precisely the point. The jeans do the work.
The Brand Question Nobody's Letting Go
The shoutout to Robbins fits a pattern. Meghan has consistently used her platform to spotlight independent and Black-owned businesses, and the Tracy James Collection is exactly the kind of label that benefits from a single duchess-level co-sign. But the bigger story might be what As Ever is quietly building toward. A sizing chart was briefly uploaded to the brand's website this week — then pulled — which sent the internet into immediate speculation about an apparel line. When asked directly in 2025 whether fashion was on the As Ever roadmap, Meghan was strategic: "The category of fashion is something I will explore at a later date, because I do think that's an interesting space for me." A vanishing size chart suggests that date may be closer than "later."
Over a year ago, Meghan added a ShopMy link to her Instagram bio, letting followers shop her actual wardrobe. It read, at the time, like a soft test — gauging appetite for her taste as a commercial offering. Given As Ever's trajectory from garden fruit to a full lifestyle ecosystem, a clothing line isn't a pivot so much as the next logical room in the house she's already building.
The jeans are cute, the cuff is intentional, and Meghan Markle has clearly been playing a longer fashion game than anyone gave her credit for.
Read the original at Harper's Bazaar.
