Fashion Goals: Colm Dillane Reveals KidSuper’s Runway Move From Paris to Miami During the World Cup

Reported by Vogue.

Colm Dillane has a correction to make before anyone gets the wrong idea: "I am doing Paris Fashion Week," he says. "I'm just doing it from Miami." The KidSuper founder is staging his spring 2027 collection not on a Parisian runway but inside Nu Stadium — home of David Beckham's Inter Miami CF — on the evening of June 25, sandwiched between World Cup fixtures that include Scotland v Brazil and Colombia v Portugal. He's planning for a crowd of 2,500. Call it Paris Fashion Week, remote edition.

According to Vogue, Dillane has been building toward something like this his entire life. He grew up playing soccer across New York City alongside kids from 18 different countries, repped Brooklyn Technical High School and NYU, and installed a rooftop pitch at KidSuper's Brooklyn HQ that now hosts its own nascent league. He co-founded a team called the Super Ninos with J Balvin — this season's Baller League USA champions. His soccer credentials in fashion are legitimately deep: past collaborations span Pantofola d'Oro and Puma, past runway cameos have featured Ronaldinho and Mario Balotelli, and this World Cup, Puma boots bearing KidSuper's DNA will be worn on the actual pitch by US captain Christian Pulisic and Brazil's Neymar. "This is my way to prove to everyone that I'm the real soccer guy in fashion," he says, pointedly, as the rest of the industry scrambles to catch up.

48 Nations, 48 Looks, 48 Grandmothers

The conceptual spine of the show came from a new BAPE collaboration — a remixed Bapesta sneaker released in 48 colorways, one for each nation competing in the tournament. To shoot the campaign, Dillane cast grandmothers representing all 48 countries, finding 37 of them through his own New York soccer network. The runway itself follows the same logic: each look is loosely inspired by one competing nation and developed with an artist from that country, with models cast to match. "Meeting all of these cultures is so fun," he says. "So I thought, what if I did a fashion show that talked a little bit deeper about this?"

In execution, the show is designed to feel less like a runway and more like a stadium event — live bands, performances, fireworks, stadium sound, and what Dillane describes as deliberate chaos. Fashion students from Istituto Marangoni Miami are being brought in to help produce it, and rumored "bootleg merch" will go on sale outside the gates. For the Paris loyalists: a live-stream venue is planned there, starting at 2am. Dillane is also hosting World Cup watch parties at his Williamsburg HQ throughout the tournament. He's already on record that this Miami detour is a one-season experiment — "We will definitely be back next January" — making this the most ambitious fashion show the World Cup has inspired since Yves Saint Laurent's pre-final tribute in 1998.

When the entire industry is suddenly very interested in soccer, Dillane is the one who actually earned it — and he's building the receipts in real time.

Read the original at Vogue.