Fashion
The K-Beauty Hair-Care Boom Is Coming — But Is It Leaving Black Shoppers Behind?
As K-hair labels roll out in the U.S., brand teams are rethinking their product formulations and marketing strategies to attract coily- and kinky-haired shoppers.
By Elliot O·Jun 3, 2026
Originally reported by Fashionista.
As K-hair labels roll out in the U.S., brand teams are rethinking their product formulations and marketing strategies to attract coily- and kinky-haired shoppers.
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