This Sag Harbor Spot Wants To Be a Destination For Vacationers and Locals Alike
When Faraway Sag Harbor opened in June after seven months of renovations to the historic Baron’s Cove, they aimed to show residents that they only want to add to the storied property’s legacy.

Reported by Vogue.
Sag Harbor has always operated on its own frequency — quieter than East Hampton, more lived-in than Southampton, and stubbornly populated long after Labor Day clears out the rest of the Hamptons. Which is exactly why locals held their breath when Blue Flag Capital acquired Baron's Cove, the waterfront landmark that's anchored the village since the late 1950s. Historic properties have a way of becoming unrecognizable after a "refresh." The Faraway Sag Harbor, which opened this past June following seven months of renovations, is making a deliberate case that it won't be that story.
According to Vogue, the 67-room boutique hotel was designed with community buy-in as an explicit goal — not just a PR talking point. Managing director Eric Freitas Orford put it plainly: the lobby bar, which runs breakfast through cocktail hour, should feel accessible whether or not you're sitting down for a fine-dining experience at Zagara, the hotel's Amalfi Coast-inspired restaurant upstairs. Chef Jared McCarroll's menu moves from oysters with mignonette to lobster ravioli and beef tenderloin, but it's the homemade focaccia — shatteringly crisp on top, pillowy within — that apparently demands your full attention. The hotel also plans to stay open nearly year-round, closing only briefly in January, a meaningful gesture toward the people who actually live here through February.
A Hotel That Reads the Room
Jenny Bukovec Studio threaded Sag Harbor's whaling history through every surface: anatomical mermaid diagrams, pewter seashell matchbook holders, closet handles shaped like silver tentacles, Bellino linens embroidered with a trident-wielding mermaid. It's maximalist in concept, restrained in execution. The lobby walls are painted to mimic a glassy ocean surface; the scent is Maison 21G; the staff are dressed in Alex Mill. And tucked below it all is Pearl's Room — a speakeasy named for a fictional oyster diver called Mother Pearl — stocked with nautical trinkets and the kind of dim intimacy that makes a Wednesday feel like a reason to stay out late.
Bartender Gregory Jackson is mixing cocktails calibrated to "get you where you need to go," including the Double J, a purple gin drink named for director of investor relations Jenna Jaeger. Outside, Adirondack chairs dot the front lawn with an open-invitation energy — guests, locals, passersby all welcome. Fire pits run into the evening. The pool offers full service, padded chaises, cabanas, and inner tubes. Bikes (including kid-sized ones) are complimentary. T3 dryers are in the rooms. ONDA Beauty held a summer spa residency. Padel courts are coming.
When a hotel works this hard to feel like it belongs to a town rather than landed on top of it, the results tend to speak for themselves — and Faraway Sag Harbor is betting that belonging is the amenity that actually keeps people coming back.
Read the original at Vogue.


