Savette Marked Its Five Year Anniversary with a Chic Pub Night
A New York success story is always worth celebrating. Several years back, accessory designer Amy Zurek was living in Tribeca and sowing the seeds of what would one day become Savette. On Wednesday evening, she returned to the neighborhood to take over one of…
Reported by Vogue.
There's a specific kind of New York brand story that feels genuinely earned — not venture-backed, not algorithm-optimized, just a designer with a clear vision and the stubbornness to see it through. Savette is that story, and this week, founder Amy Zurek celebrated five years of it at Walker's, a Tribeca pub she's called a favorite haunt since her early days in the neighborhood. Silver balloon strings cascaded from the ceiling. There were martinis, fries, scratch cards, and — for Vogue's Maddy Fass and stylist Solange Franklin — a lucky Pochette win each. It had exactly the low-key, high-taste energy the brand traffics in.
"It's our version of a pub night," Zurek told Vogue. And it showed: friends of the brand arrived in midi skirts and kitten heels, doodled on tablecloths with crayons, and piled into the photo booth in pairs. The downtown crowd showed out — model Jacquelyn Jablonski debuted her baby bump in a pale pink co-ord, a teal shoulder bag at her side. Across the bar, the full Pochette family was on display: suede, leather, exotic skins, the new trapeze silhouette, the now-iconic oval closure that reads as effortlessly as a signature.
The Obsessive Behind the Oval Lock
What makes Savette interesting isn't just the aesthetic — it's the conviction behind it. Zurek, a former designer for The Row, Khaite, and Coach, knew exactly what she wanted before she ever went into production. Ethical small-batch manufacturing, responsibly sourced leather, and hardware that refused to compromise. "I was always thinking of the lines and how the lock needed to be simple but really sturdy," she explained, showing how the handle contracts and expands to convert from bag to clutch. She laughed calling herself a nerd about it — but that obsessive specificity is precisely why the Pochette landed. After extensive back-and-forth — and plenty of photos to bridge the language gap — she found her manufacturing partner in a third-generation Florentine atelier, where every piece is still made today.
It's worth noting: Savette was minimalist and logo-free well before quiet luxury became a trend cycle talking point. The brand didn't follow that wave; it was already there, doing the work. And five years in, the payoff is real — dream retailers on shelves, a loyal following, and an inaugural showroom launching this summer as a first physical touchpoint while Zurek considers what a full retail presence might look like.
The best accessories brands aren't built on hype — they're built on the kind of relentless, detail-level clarity that most people won't sit still long enough to sustain.
Read the original at Vogue.
